OpenAI will let you buy things from Etsy within ChatGPT

You’ll now be able to buy some items you’re looking for without leaving your ChatGPT conversation. OpenAI has launched a new feature called Instant Checkout, which is powered by Agentic Commerce Protocol, a technology it developed with Stripe. When you search for items to buy through ChatGPT, you’ll be able to see which ones you can buy from within the chatbot among the products it shows you. The feature is available for both free and paid users, but it only supports single-item purchases from Etsy sellers in the US at the moment.

OpenAI says over a million sellers that use Shopify, including Glossier, SKIMS and Spanx, will support the Instant Checkout “soon.” It’s also adding multi-item cart checkout and is expanding the feature’s reach to more regions in the future. The company is open sourcing Agentic Commerce Protocol to allow more merchants to work on their ChatGPT integrations.

In its post, OpenAI said that it will continue ranking the product results most relevant to your search query based on availability, price and quality. It will not give products that support Instant Checkout a boost and will not rank them higher than other options just because of the feature. Your orders and payments will still be handled by the merchant you’re buying from, and you can either use your card on file with OpenAI or other available payment options. The company also said that it’s the merchants who’ll be paying a “small fee on completed purchases,” and that Instant Checkout will not affect product prices for you.